The Why Axis: Hidden motives and the undiscovered economics of everyday life
Can economics be passionate?… Can it center on people and what really matters to them day-in and day-out.… And help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy is a revolutionary. His ideas and methods for revealing what really works in addressing big social, business, and economic problems gives us new understanding of the motives underlying human behavior. We can then structure incentives that can get people to move mountains, change their behavior—or at least get a better deal.
Uri Gneezy is Epstein/Atkinson Endowed Chair in Behavioral Economics, and Professor of Economics & Strategy at Rady School of Management, UC San Diego. As a researcher, his focus is on putting behavioral economics to work in the real world, where theory can meet application.
The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life (2013).
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