[Ideas] Antonio Nieto-Rodriguez: On Being Focused

To Focus or not to Focus? It takes just 7 seconds for our brain to decide whether to pay attention, to listen, to take action…or not. This decision is often made unconsciously; either our brain connects with the topic or not. But when the connection happens, then we are in the ‘bubble’, in the ‘zone’ – we are FOCUSED. Antonio’s experience straddles business and academia and he knows a thing or two about being focused.

ABOUT

Antonio Nieto-Rodriguez is a professor of strategy and project management at several business schools (Duke CE, Instituto de Empresa, Solvay, Vlerick). Author of the book The Focused Organization, Antonio has been featured in several magazines, including Singapore Management Institute, Business Strategy Review and The Economist. He is a regular keynote speaker at international events, where he speaks on execution and focus. He specialises in running workshops with senior executives to increase their focus and improve their strategy execution dexterity. Antonio’s education spanned Germany, Mexico, Italy, USA, Spain and the UK.

GOOD READS

The Focused Organization (2012).